Purpose of this site

The Environmental Consumer aims to fill the knowledge gap between consumers and industry by facilitating communication between consumers and companies and by researching and providing the best available information on the actual sustainability of consumer goods.

Purpose

The purpose of the Environmental Consumer is to help create a healthier, more sustainable planet by providing consumers with the necessary information to lead environmentally-integrated lifestyles and advocate for sustainable business and individual practices.

Mission

Being green isn't easy; buying responsibly in a world of seven-syllable ingredients and misleading advertising is difficult, if not impossible. The Environmental Consumer aims to fill the knowledge gap between consumers and industry by researching and providing the best available information on the actual life-cycle sustainability of consumer goods. Measures of environmental and social responsibility include:

• Materials
• Energy usage
• Waste outputs
• Toxicity
• Company labor and political activity

With such knowledge, buyers can make decisions based on more than the claims of the label. We will connect the concerned public with truly socially-conscious businesses and provide pressure for the growing eco-friendly industry to hold true to its professed values. As our society transitions to a more environmentally-integrated economy, this trust and accountability is essential in ensuring that the movement toward truly sustainable consumption is more than symbolic.

Vision

• Consumers are taught the sources and impacts of all aspects of living and apply this knowledge in their daily lives to improve rather than destroy planetary systems.
• Consumers are provided with and encouraged to use information regarding the positive and negative environmental and health impacts of usage of product.
  • Given such information, demand for environmentally integrated products will increase and eventually crowd out detrimental products.
• Businesses are held accountable for all practices that negatively impact the environment and rewarded for stewardship and facilitating consumer interaction with natural processes

Values

• Integrity - we strive to be honest and as accurate as possible in our analyses
• Inclusiveness - we are open to suggestions and involvement from every one
• Cooperation - we believe in working together to make our vision of a sustainable world a reality